Pioneers of the Connected Economy

Razorfish, a world leader in helping global brands drive business transformation, today announced it will showcase its cloud services-related offerings this week at AWS re:Invent, taking place Oct. 6-9 in Las Vegas, Nevada, at The Venetian hotel. The company has proven proficiency in digital business transformation in large part due to its ability to leverage cloud services to drive software and technology innovation for clients on a global scale.

In June, the agency was one of the first three AWS Partner Network (APN) Consulting Partners selected to receive the APN Marketing & Commerce Competency. The APN Competency program is designed to highlight APN Partners that have demonstrated technical proficiency and proven customer success in specialized solution areas. Partners that have attained an APN Competency offer a variety of services, software and solutions on the AWS Cloud.

“The explosion of customer intelligence and data has heightened the importance of cloud services, and working with the AWS platform has helped our global team of cloud technology specialists build and deliver innovative marketing solutions on behalf of our clients,” said Razorfish Global Chief Technology Officer Ray Velez.

Razorfish has built proprietary cloud-based platforms on AWS that are currently deployed for several global customers. Fluent, an Adobe Experience Manager-based solution, uses AWS Cloud Formation templates on a global scale and has helped Razorfish successfully implement the flexible and scalable AWS Cloud solutions for several global brands. The NEXUS Audience Intelligence platform enables Razorfish to bring unique machine learning and algorithmic data insights at scale to help organizations better personalize the customer journey through branded, contextually relevant experiences across all touch points.

The agency has delivered many successful solutions on AWS for clients in a range of industries. Essilor – a leading manufacturer of optical lenses in the United States and the market leader in progressive, high-index, photochromic and anti-reflective coated lenses – recently partnered with Razorfish on the creative design and technical execution of its new digital marketing platform. Essilor and Razorfish used a variety of AWS services and tools, including Amazon DynamoDB as a primary database for collected data.

“Razorfish helped us create a new digital marketing platform that could seamlessly connect our full brand infrastructure and give our customers a common, contextually relevant experience across our digital properties,” said Daniel Monaco, vice president of consumer marketing and strategic insights at Essilor of America. “The agency’s deep expertise in both AWS and Adobe Experience Manager positioned us to accelerate the design, build and deployment of our site within four months.”

“Razorfish is a longtime member of the APN, and we are pleased that they continue to build innovative digital marketing platforms for their customers on AWS,” says Dorothy Copeland, global partner program leader at Amazon Web Services, Inc. “Razorfish’s achievement of the APN Marketing & Commerce Competency demonstrates their specialized capabilities.”

The fourth annual AWS re:Invent conference will feature keynote announcements, training and certification opportunities, a partner expo, after-hours activities and more. Razorfish will be available to work with client teams at the event and share examples of the innovative solutions the agency is bringing to clients.

To view the full agenda or watch the sold-out sessions live streamed, visit reinvent.awsevents.com. For more information on Essilor and Razorfish, visit technology.razorfish.com.

About Razorfish

Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world-class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Citigroup, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3,000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.