On Integrated Marketing
Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor. As a result, leading retail brands are rethinking their approach to the physical retail store. At the same time, many web-only merchants like Warby Parker, Birchbox, Rent the Runway and Bonobos are opening physical retail stores.
As these two types of retailers converge, we are getting a glimpse of the “new normal” for retail store experiences that are simpler, integrated with digital and differentiated. Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor.
As these two types of retailers converge, we are getting a glimpse of the “new normal” for retail store experiences that are simpler, integrated with digital and differentiated. Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor.
As these two types of retailers converge, we are getting a glimpse of the “new normal” for retail store experiences that are simpler, integrated with digital and differentiated. Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor.
Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor. As a result, leading retail brands are rethinking their approach to the physical retail store. At the same time, many web-only merchants like Warby Parker, Birchbox, Rent the Runway and Bonobos are opening physical retail stores.
As these two types of retailers converge, we are getting a glimpse of the “new normal” for retail store experiences that are simpler, integrated with digital and differentiated. Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor.
As these two types of retailers converge, we are getting a glimpse of the “new normal” for retail store experiences that are simpler, integrated with digital and differentiated. Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor.
As these two types of retailers converge, we are getting a glimpse of the “new normal” for retail store experiences that are simpler, integrated with digital and differentiated. Gap, RadioShack, JCPenney and Sears are among the estimated 47 major retailers that will be closing 6,000 stores across the United States in 2015. While there are numerous factors behind these closings, the accelerating growth of e-commerce is a major contributor.
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