Smart

A Journey
for Two

A Journey for Two.

Objective

The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audience. With a new model we had loads of new information to tell our target audience.

Those who know smart see the brand as democratizing, innovative, and challenging the status quo. These are amazing strengths for a car that has been on the market for eight years but unfortunately most customers have only heard of the brand and are unfamiliar with the product and its reason for being.

Lorem ipsum eyebrow

“Putting a unique spin on storytelling.”

Results

Media coverage from places like Automotive News, Adweek, and Goodbuzz resulted in 164% increase in daily @smartcarusa Instagram followers and generated millions of social impressions. A completely new way of story telling created entirely out of existing assets. But most importantly we made social, a bit more social.


Using a familiar platform in an unexpected way

ADWEEK

Smart car tells a brilliant Instagram story for two

GOODBUZZ

Putting a unique spin on storytelling

AUTOMOTIVE NEWS

Related Work

Mercedes Benz

BYO GLA
on Instagram.

Locations

24 Offices.
5 Continents.
Get in touch.