A Journey for Two.

Objective

The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audience. With a new model we had loads of new information to tell our target audience.

Those who know smart see the brand as democratizing, innovative, and challenging the status quo. These are amazing strengths for a car that has been on the market for eight years but unfortunately most customers have only heard of the brand and are unfamiliar with the product and its reason for being.