Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.