MEDIA CONTACT

Brittany Slattery

VP, Communications

+1 (216) 316-8305

Get Press Release

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

MEDIA CONTACT

Brittany Slattery

VP, Communications

+1 (216) 316-8305

Get Press Release

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

SOURCE

Alexandra Bruell

Advertising Age

PUBLISH DATE

April 13, 2016

Go to Article

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

Author

Wade Forst

Sr. Dir. of Emerging Experiences

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

Authors

Wade Forst

Sr. Dir. of Emerging Experiences

Robert Williamson

VP of Emerging Experiences

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

Client

United Nations

Office

New York

Disciplines

Creative, UX & Design, Development

View the website

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

Client

Smart

Office

New York

Disciplines

Creative, Social

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

122

Open Roles

See Job Openings

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.

Author

Matthew Williamson

Sr. Dir. of Emerging Experiences

(212) 555-1212

Download the PDF

Pioneers of the Connected Economy

When automakers installed GPS in their cars back in 2003, they became pioneers in what we now call the digital, connected economy.

Now consumers don’t just expect their cars to give them mobility, they demand airtight directions to where they are going, including knowledge of resources and places of interest along the way. Mainstream adoption of GPS continues to spawn dozens of other connected experiences.

The auto industry’s current penchant for innovating outside the lines should inspire any marketer looking to rise above the noise, not just with talk of innovation, but with a new curiosity that whets their appetite for delivering better, more magical experiences through the unique attributes of several emerging technologies.